Montelobos Mezcal In-store Display/program
To design a high-premium, multi-touchpoint retail program that establishes Montelobos as a leader in the artisanal spirits category through elevated storytelling and immersive visual assets.
Tasked with expanding a limited asset library, the creative direction focused on amplifying the brand’s established black-and-gold aesthetic and introducing 3D elements with a text to win component.